G&H led the launch and post-opening PR strategy for Hyatt Centric City Centre Kuala Lumpur, shaping its positioning as a lifestyle-led, locally rooted city hotel from day one.

G&H delivered a tightly controlled launch narrative, followed by sustained media and F&B storytelling that shifted perception from “new opening” to “must-visit urban destination.” This resulted in 92% positive media sentiment, over 50 pieces of earned coverage, guest ratings averaging 4.7/5 across major platforms, and a 180% year-on-year increase in social media engagement.

Today, the hotel is firmly established as a preferred city lifestyle stay.