The ODDLY “Roll With It” Community Event brought the brand’s newly improved roll-on formula to life while reinforcing its identity as a proudly Malaysian label. Led end-to-end by the Agency.

The event successfully secured 15 KOLs, driving strong engagement and brand advocacy within the lifestyle and wellness community. Post-event, it delivered 19 media coverages, generating a total PR value of RM40,500 and an estimated reach of 672,497, effectively positioning ODDLY as a vibrant, community-first brand with growing cultural relevance.